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iinta.ca
Magazine + marketplace + membership in one fully custom digital platform — designed, built, and managed by BalochDev since 2022.
Year
2022–2025
Delivered in
Ongoing since 2022
Category
Media · Marketplace
Status
Live in production
Screenshots & previews
See it in action.
Use ‹ › or click the dots to browse · 10 screenshots
Case study
Inside the product
iinta needed an identity no off-the-shelf theme could hold: editorial and commerce at equal weight, twenty-plus verticals under one roof, and a membership roadmap that template apps would only approximate. A standard Shopify theme would either bury the magazine or flatten the marketplace — neither was acceptable.
The challenge
The problem we set out to solve.
iinta needed an identity no off-the-shelf theme could hold: editorial and commerce at equal weight, twenty-plus verticals under one roof, and a membership roadmap that template apps would only approximate. A standard Shopify theme would either bury the magazine or flatten the marketplace — neither was acceptable.
The solution
How we engineered it.
- 01
Built a zero-theme, hand-coded Liquid storefront so every layout decision served iinta's hybrid identity rather than a theme author's defaults.
- 02
Designed mega-menu information architecture spanning 20+ verticals — buyers and readers can jump into any lane without drowning in a single infinite grid.
- 03
Treated editorial as a first-class surface: magazine issues and stories sit alongside commerce, not as blog afterthoughts.
- 04
Layered marketplace commerce with Apple Pay, Google Pay, and PayPal for frictionless checkout across the community.
- 05
Introduced My Union Rewards as a native membership layer — loyalty and belonging built into the platform, not bolted on as a third-party widget.
- 06
Ongoing design, build, and management partnership since 2022 — the platform evolves with the brand rather than shipping once and walking away.
Features shipped
Every feature in production.
Technology stack
Built with the right tools.
Every technology was chosen deliberately — either to maximise performance, eliminate infrastructure cost, or accelerate delivery without compromising production quality.
Results
Outcomes that speak for themselves.
Client stories
What clients said about this build.
Placeholder quotes for layout — we will replace these with live Clutch, Upwork, GoodFirms, Trustpilot, and Fiverr reviews.
★★★★★
“Editorial and commerce in one Liquid storefront — mega-menu IA across dozens of verticals without drowning the magazine voice. Still partners years later.”
Team
Who built it.
Senior contributors only — the people in the kickoff call are the same people writing code.
Adeel Baloch
Project Manager · Full Stack Developer
Shams Baloch
UI / UX Design
More work
Explore other projects.
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