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DOCH
Bilingual English–Balochi editorial home for Balochi hand embroidery — from Instagram DMs to a digital heritage house.
Year
2025
Category
Craft · Heritage Fashion
Status
Live in production
Screenshots & previews
See it in action.
Use ‹ › or click the dots to browse · 5 screenshots
Case study
Inside the product
DOCH's brand lived entirely on Instagram and WhatsApp — beautiful work, zero permanence. There was no durable home for the craft's regional depth, no discoverability beyond social algorithms, and no credibility layer for a heritage fashion house that deserved more than a feed and a DM thread.
The challenge
The problem we set out to solve.
DOCH's brand lived entirely on Instagram and WhatsApp — beautiful work, zero permanence. There was no durable home for the craft's regional depth, no discoverability beyond social algorithms, and no credibility layer for a heritage fashion house that deserved more than a feed and a DM thread.
The solution
How we engineered it.
- 01
Designed the site as a digital heritage house: collections organised as a region-as-atlas (Makrani, Rakhshani, Kalati) so buyers and readers navigate by geography and stitch tradition, not generic product grids.
- 02
Built a craft-depth section that explains technique, materials, and regional identity — giving the embroidery cultural weight beyond product photography.
- 03
Implemented a bilingual English–Balochi experience with a clear language toggle, treating Balochi as a first-class reading mode rather than an afterthought translation.
- 04
Added a Feature Your Dress CTA so wearers and makers can contribute into the brand's editorial surface.
- 05
Kept commerce WhatsApp-native — the site informs and converts trust; ordering stays where the community already buys.
- 06
Hand-coded a static site in HTML, CSS, and JavaScript — fast, maintainable, and free of CMS overhead for a content-led heritage brand.
Features shipped
Every feature in production.
Technology stack
Built with the right tools.
Every technology was chosen deliberately — either to maximise performance, eliminate infrastructure cost, or accelerate delivery without compromising production quality.
Results
Outcomes that speak for themselves.
Client stories
What clients said about this build.
Placeholder quotes for layout — we will replace these with live Clutch, Upwork, GoodFirms, Trustpilot, and Fiverr reviews.
★★★★★
“Bilingual EN / Balochi craft site that feels premium and loads fast. They understood heritage branding without slowing the build.”
Team
Who built it.
Senior contributors only — the people in the kickoff call are the same people writing code.
Adeel Baloch
Project Manager · Full Stack Developer
Shams Baloch
UI / UX Design
More work
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